AMP, or Accelerated Mobile Pages, is an open-source framework designed to improve the performance of web pages on mobile devices. It allows developers to create lightweight web pages that load quickly, enhancing the user experience. By using a simplified version of HTML, along with CSS and JavaScript restrictions, AMP ensures that content is displayed efficiently. AMP was introduced by Google in 2015 to address the growing need for faster mobile browsing. Websites that implement AMP can benefit from better search rankings and increased visibility in Google search results, as AMP pages are often prioritized for mobile users.