Mobile optimization refers to the process of designing and developing websites to ensure they function well on mobile devices, such as smartphones and tablets. This includes adjusting layout, text size, and images to provide a seamless user experience. The goal is to make sure that visitors can easily navigate and interact with the site, regardless of the device they are using. Effective mobile optimization also involves improving loading speeds and ensuring that all features, such as buttons and forms, are accessible on smaller screens. With the increasing use of mobile devices for browsing, businesses must prioritize mobile optimization to enhance user engagement and improve search engine rankings.