Web performance refers to how quickly and efficiently a website loads and operates for users. It encompasses various factors, including page load time, responsiveness, and overall user experience. A fast-loading site keeps visitors engaged and reduces bounce rates, which is crucial for businesses and content creators alike. Improving web performance can involve optimizing images, minimizing code, and using content delivery networks (CDNs) like Cloudflare or Akamai. Tools such as Google PageSpeed Insights help identify areas for improvement, ensuring that users have a smooth and enjoyable experience while navigating the web.