Web Standards refer to the set of guidelines and best practices established to ensure that web content is accessible, consistent, and compatible across different browsers and devices. These standards are maintained by organizations like W3C (World Wide Web Consortium) and help developers create websites that function properly for all users. By adhering to Web Standards, developers can improve the usability and accessibility of their sites, making them more user-friendly. This includes using proper HTML, CSS, and JavaScript practices, which not only enhance the user experience but also improve search engine optimization (SEO) and overall site performance.