Workflow optimization refers to the process of improving the efficiency and effectiveness of a series of tasks or activities within an organization. By analyzing existing workflows, businesses can identify bottlenecks, redundancies, and areas for improvement. This can lead to faster completion of tasks, reduced costs, and enhanced productivity. Techniques for workflow optimization may include the use of technology, such as automation tools, to streamline processes. Additionally, implementing best practices and encouraging team collaboration can help ensure that everyone is working towards common goals, ultimately leading to a more efficient operation.