A welcome bonus is a promotional offer provided by companies, often in the online gambling or e-commerce sectors, to attract new customers. This bonus can come in various forms, such as free credits, matching deposits, or free spins, depending on the business model. The goal is to encourage new users to sign up and start using the service. Typically, welcome bonuses have specific terms and conditions, including wagering requirements and expiration dates. Customers should carefully read these details to understand how to fully benefit from the offer. Many companies, including online casinos and e-commerce platforms, use welcome bonuses as a key marketing strategy.