A Sign-Up Bonus is an incentive offered by companies, particularly in the financial and travel industries, to attract new customers. This bonus can come in various forms, such as cash rewards, points, or miles, and is typically granted after the new customer meets specific requirements, like making a qualifying purchase or reaching a spending threshold. These bonuses are commonly seen with credit cards, where issuers like Visa or Mastercard provide rewards to encourage users to apply. Sign-up bonuses can enhance the value of a product or service, making it more appealing for potential customers to choose one option over another.