Voter behavior refers to the way individuals make decisions about participating in elections and choosing candidates. Factors influencing this behavior include personal beliefs, social influences, and demographic characteristics such as age, gender, and education level. Voters often align with political parties that reflect their values and priorities, which can affect their turnout and choice on election day. Additionally, voter behavior can be shaped by external factors like media coverage, campaign strategies, and significant events. For instance, issues such as the economy or healthcare can sway public opinion and motivate voters to engage in the electoral process. Understanding these dynamics helps in analyzing election outcomes and trends.