Visual design is the practice of creating aesthetically pleasing and effective visual content. It involves the use of elements such as color, typography, imagery, and layout to communicate messages and enhance user experience. Visual designers aim to make information clear and engaging, often working on projects like websites, advertisements, and branding materials. The principles of visual design include balance, contrast, alignment, repetition, and proximity. These principles help designers organize elements in a way that is visually appealing and easy to understand. Tools like Adobe Photoshop and Sketch are commonly used in the field to create and refine visual designs.