Virtual try-on apps are digital tools that allow users to see how clothing, accessories, or makeup will look on them without physically trying them on. These apps use augmented reality (AR) technology to overlay images of products onto a user's live video feed, making it easy to visualize different styles and colors. Many retailers and brands, such as Zara and Sephora, have adopted virtual try-on features to enhance the shopping experience. By using these apps, customers can make more informed purchasing decisions, reduce the need for returns, and enjoy a fun, interactive way to shop from home.