Video game design is the process of creating the content and rules of a video game. It involves various elements such as storytelling, character development, and gameplay mechanics. Designers work to ensure that the game is engaging and enjoyable for players, balancing challenges and rewards. The design process often includes creating prototypes, testing gameplay, and refining ideas based on player feedback. Teams may consist of game developers, artists, and sound designers, all collaborating to bring the game to life. Ultimately, effective video game design aims to create an immersive experience that captivates players.