User behavior refers to the actions and decisions made by individuals when interacting with products, services, or digital platforms. This includes how users navigate websites, the time spent on specific pages, and their responses to various features. Understanding user behavior helps businesses improve their offerings and enhance user experience. Analyzing user behavior often involves tracking metrics such as click-through rates, conversion rates, and bounce rates. By studying these patterns, companies can identify trends, preferences, and pain points, allowing them to tailor their strategies to better meet the needs of their target audience.