Usability testing is a method used to evaluate how easy and user-friendly a product, such as a website or application, is for its intended audience. During this process, real users are observed as they interact with the product to identify any challenges or confusion they may encounter. This feedback helps designers and developers understand how to improve the user experience. The goal of usability testing is to ensure that a product meets the needs of its users effectively and efficiently. By gathering insights from actual users, teams can make informed decisions to enhance functionality, navigation, and overall satisfaction, ultimately leading to a better final product.