The two-step flow of communication is a model that explains how information spreads in society. It suggests that media messages first reach opinion leaders, who are individuals that pay close attention to media content and are influential within their social circles. These opinion leaders then interpret and share the information with others, effectively acting as a bridge between the media and the general public. This model highlights the importance of interpersonal communication in shaping public opinion. Instead of everyone receiving information directly from the media, people often rely on trusted sources, such as friends or community leaders, to understand and disseminate messages. This process emphasizes the role of social networks in influencing attitudes and behaviors.