Transmedia storytelling is a narrative technique that unfolds a story across multiple platforms and formats, such as books, films, video games, and social media. Each medium contributes unique elements to the overall narrative, allowing audiences to engage with the story in various ways. This approach enhances the depth and richness of the story, encouraging fans to explore different aspects of the narrative. For example, a movie might introduce characters and a plot, while a video game allows players to interact with the story and make choices that affect the outcome. This interconnectedness creates a more immersive experience, fostering a deeper connection between the audience and the narrative universe.