Narrative design is the art of crafting stories within various media, such as video games, films, and interactive experiences. It involves creating engaging plots, characters, and settings that draw the audience in and keep them invested. A well-designed narrative can enhance the overall experience, making it more immersive and memorable. In video games, for example, narrative design shapes how players interact with the world and its characters. It determines the choices they make and the consequences of those choices, often leading to multiple endings. This dynamic storytelling approach allows players to feel a deeper connection to the game and its characters.