Cross-media refers to the integration and use of multiple media platforms to convey a message or tell a story. This approach allows creators to engage audiences through various channels, such as television, social media, print, and websites. By utilizing different formats, cross-media enhances the overall experience and reach of the content. In marketing, cross-media strategies can improve brand visibility and customer engagement. For example, a campaign might use television ads to introduce a product, while simultaneously promoting it on Instagram and through email newsletters. This cohesive strategy helps reinforce the message and encourages interaction across different platforms.