A testimonial is a statement or endorsement from a person that expresses their experience or opinion about a product, service, or individual. These statements are often used in marketing to build trust and credibility, as they provide potential customers with insights from real users. Testimonials can be found in various formats, including written reviews, video clips, or quotes. Businesses frequently collect testimonials from satisfied customers to showcase their offerings. By sharing these positive experiences, companies aim to influence potential buyers' decisions. Testimonials can also be used in professional settings, such as job applications, where individuals highlight recommendations from previous employers or colleagues.