Target marketing is a strategy that focuses on identifying and reaching specific groups of consumers who are most likely to purchase a product or service. By analyzing demographics, interests, and behaviors, businesses can tailor their marketing efforts to meet the needs and preferences of these particular segments. This approach helps companies allocate resources more efficiently and improve their chances of making successful sales. By using target marketing, businesses can create personalized messages and offers that resonate with their audience. For example, a company selling athletic shoes may target young adults who are interested in fitness, rather than trying to appeal to everyone. This focused strategy often leads to higher engagement and better customer satisfaction.