Survey sampling is a method used to select a subset of individuals from a larger population to gather information about that population. This approach allows researchers to make inferences about the entire group without needing to survey every individual, which can be time-consuming and costly. By carefully choosing a representative sample, researchers can obtain reliable data that reflects the views or behaviors of the broader population. There are various techniques for survey sampling, including random sampling, where every individual has an equal chance of being selected, and stratified sampling, which involves dividing the population into subgroups and sampling from each. These methods help ensure that the sample accurately represents the diversity of the population, leading to more valid and generalizable results.