Strategic communications is the purposeful use of communication to achieve specific goals and objectives. It involves planning and delivering messages that align with an organization’s mission, values, and target audience. This approach ensures that communication efforts are effective and can influence public perception and behavior. Key components of strategic communications include understanding the audience, crafting clear messages, and selecting appropriate channels for delivery. It often involves various tools such as public relations, advertising, and social media to engage stakeholders and build relationships. Overall, strategic communications aims to create a cohesive narrative that supports an organization’s objectives.