Store brands, also known as private labels, are products that retailers sell under their own brand name rather than a national brand. These products are often found in grocery stores, discount retailers, and big-box stores. Store brands typically offer similar quality to national brands but at a lower price, making them an attractive option for budget-conscious shoppers. Retailers like Walmart, Costco, and Kroger have developed their own store brands to compete with established brands. Store brands can include a wide range of products, from food and beverages to household items and personal care products. This strategy allows retailers to increase their profit margins while providing consumers with more choices.