A social media strategy is a plan that outlines how a business or individual will use social media platforms to achieve specific goals. This includes identifying target audiences, selecting the right platforms like Facebook, Instagram, or Twitter, and determining the type of content to share, such as images, videos, or articles. The strategy also involves setting measurable objectives, like increasing followers or engagement rates, and analyzing performance through metrics. By regularly reviewing and adjusting the strategy, users can improve their online presence and effectively connect with their audience.