Social media metrics are measurements used to evaluate the performance of content shared on platforms like Facebook, Instagram, and Twitter. These metrics help users understand how well their posts are engaging audiences, tracking aspects such as likes, shares, comments, and follower growth. By analyzing these metrics, individuals and businesses can make informed decisions about their social media strategies. For example, high engagement rates may indicate that content resonates with followers, while low metrics might suggest a need for improvement. Overall, social media metrics provide valuable insights into audience behavior and content effectiveness.