The Engagement Rate is a metric used to measure the level of interaction that content receives from its audience. It is typically calculated by dividing the total number of interactions—such as likes, comments, and shares—by the total number of followers or impressions, then multiplying by 100 to get a percentage. This helps assess how effectively content resonates with viewers. A higher Engagement Rate indicates that the audience is actively participating and finding value in the content, while a lower rate may suggest that the content is not engaging enough. Marketers and content creators often use this metric to refine their strategies and improve audience connection.