A social media manager is a professional responsible for creating, curating, and managing content across various social media platforms like Facebook, Instagram, and Twitter. They develop strategies to increase brand awareness, engage with audiences, and drive traffic to websites. Their role often includes analyzing performance metrics to improve future campaigns. In addition to content creation, social media managers interact with followers, respond to comments, and monitor trends to keep the brand relevant. They may also collaborate with other marketing teams to ensure a cohesive online presence and may use tools like Hootsuite or Buffer for scheduling posts and tracking engagement.