A Digital Strategist is a professional who develops and implements online marketing strategies to help businesses achieve their goals. They analyze data, understand target audiences, and create plans that utilize various digital channels, such as social media, email, and websites. Their work often involves collaborating with other teams, like content creators and designers, to ensure a cohesive online presence. These strategists stay updated on the latest trends and technologies in the digital landscape, allowing them to adapt their strategies effectively. They may also use tools like Google Analytics to measure the success of their campaigns and make data-driven decisions for future initiatives.