A social media manager is a professional responsible for creating, curating, and managing content across various social media platforms like Facebook, Instagram, and Twitter. Their main goal is to engage with the audience, build brand awareness, and drive traffic to the company's website. They often analyze performance metrics to improve strategies and ensure effective communication. In addition to content creation, social media managers also handle customer interactions, respond to comments, and monitor trends in the industry. They work closely with marketing teams to align social media efforts with overall business objectives, ensuring a cohesive online presence for the brand.