Social media followers are individuals who subscribe to a person's or organization's profile on platforms like Instagram, Twitter, or Facebook. By following, they receive updates, posts, and content shared by the account in their feed, allowing them to stay connected and engaged with the account's activities. Having a large number of followers can indicate popularity or influence, often leading to opportunities for brands to collaborate with the account owner. Followers can interact with content by liking, commenting, or sharing, which can further increase the visibility of posts and the overall reach of the account.