Social media engagement refers to the interactions that users have with content on platforms like Facebook, Instagram, and Twitter. This includes actions such as likes, comments, shares, and retweets. High engagement indicates that the content resonates with the audience, fostering a sense of community and connection. Engagement is crucial for businesses and influencers as it helps increase visibility and reach. When users engage with posts, it can lead to more followers and potential customers. Analyzing engagement metrics allows brands to understand their audience better and tailor their content to meet their interests and preferences.