Social media advertising refers to the practice of promoting products or services through various platforms like Facebook, Instagram, and Twitter. Businesses create targeted ads that appear in users' feeds, aiming to reach specific audiences based on demographics, interests, and behaviors. This form of advertising allows companies to engage with potential customers directly and measure the effectiveness of their campaigns. These ads can take various formats, including images, videos, and sponsored posts. Advertisers can track metrics such as clicks, impressions, and conversions, helping them refine their strategies. Overall, social media advertising is a powerful tool for businesses to increase brand awareness and drive sales.