Sober curiosity is a movement that encourages individuals to explore life without alcohol, even if they do not identify as having a problem with drinking. It promotes mindfulness about alcohol consumption and invites people to consider the benefits of sobriety, such as improved health, better sleep, and enhanced mental clarity. This trend has gained popularity, especially among younger generations, who are increasingly seeking alternatives to traditional drinking culture. Many are opting for non-alcoholic beverages and participating in sober events to enjoy social activities without the effects of alcohol.