A slogan is a short, memorable phrase used in advertising and marketing to convey the essence of a brand or product. It aims to capture attention and create a lasting impression in the minds of consumers. Slogans often highlight key benefits or unique features, making them an essential tool for businesses to differentiate themselves in a competitive market. Effective slogans are typically catchy and easy to remember, often using rhyme or alliteration. Famous examples include Nike's "Just Do It" and McDonald's "I'm Lovin' It." These phrases not only promote the brand but also evoke emotions and encourage consumer loyalty.