Skopos theory is a translation theory that emphasizes the purpose or function of a text in its target context. Developed by Hans Vermeer in the late 20th century, it suggests that the translator's primary goal is to fulfill the intended purpose of the translation, rather than adhering strictly to the source text. This approach allows for flexibility in translation strategies, depending on the needs of the target audience. According to Skopos theory, the context in which a translation will be used is crucial. Translators must consider factors such as cultural differences, audience expectations, and the specific objectives of the translation. This focus on purpose helps ensure that the translated text effectively communicates the intended message in a way that resonates with the new audience.