Service design is a systematic approach to creating and improving services to enhance user experience and satisfaction. It involves understanding the needs of users and stakeholders, mapping out service processes, and identifying areas for improvement. By focusing on the entire service journey, designers aim to make services more efficient and enjoyable. The process typically includes research, ideation, prototyping, and testing. Tools like customer journey maps and service blueprints help visualize the service experience and identify pain points. Ultimately, service design seeks to align the service with user expectations while ensuring operational effectiveness for the organization.