Sensory evaluation is a scientific method used to assess and analyze the characteristics of products through human senses. This process involves trained panels or consumers who evaluate attributes such as taste, smell, texture, and appearance. It is commonly used in industries like food, beverages, and cosmetics to ensure quality and consumer satisfaction. The evaluation typically includes various techniques, such as triangle tests and hedonic scaling, to gather objective data. Results help manufacturers improve their products, develop new items, and understand consumer preferences, ultimately leading to better market performance and enhanced user experiences.