Sensory analysis is a scientific method used to evaluate and measure the sensory attributes of products, particularly food and beverages. It involves human senses—taste, smell, sight, touch, and hearing—to assess qualities such as flavor, aroma, texture, and appearance. Trained panels or consumer testers provide feedback that helps in product development and quality control. This analysis is crucial in industries like food science, beverage production, and cosmetics, where sensory characteristics significantly impact consumer preferences. Techniques include descriptive analysis, discrimination tests, and affective testing, ensuring products meet desired standards and consumer expectations.