Seasonal demand refers to the fluctuations in consumer demand for products or services that occur at specific times of the year. This pattern is often influenced by factors such as weather, holidays, and cultural events. For example, ice cream sales typically rise during the summer months, while holiday decorations see increased demand in late fall and early winter. Businesses often prepare for seasonal demand by adjusting their inventory and marketing strategies. For instance, retailers may stock up on swimwear before summer or promote gift items ahead of the holiday season. Understanding these patterns helps companies optimize their operations and meet customer needs effectively.