Demand Planning is a crucial process in supply chain management that involves predicting future customer demand for products. By analyzing historical data and market trends, businesses can make informed decisions about production, inventory levels, and distribution strategies, ensuring they meet customer needs without overstocking or understocking. Effective demand planning helps organizations optimize their resources and improve customer satisfaction. It involves collaboration across various departments, including sales, marketing, and operations, to create accurate forecasts. Tools and techniques such as statistical analysis and collaborative planning are often employed to enhance the accuracy of demand predictions.