Sales forecasting is the process of estimating future sales revenue for a business. It involves analyzing historical sales data, market trends, and economic conditions to predict how much product or service will be sold over a specific period. Accurate forecasts help businesses plan their inventory, budget, and marketing strategies effectively. By using various methods, such as quantitative analysis and qualitative assessments, companies can create more reliable forecasts. These predictions are essential for making informed decisions, managing resources, and setting realistic sales targets. Overall, sales forecasting plays a crucial role in a business's growth and sustainability.