saha araştırması (field research) is a method used to collect data directly from the environment or community being studied. This approach often involves observing, interviewing, or surveying participants to gather firsthand information. It is commonly used in social sciences, market research, and environmental studies to understand behaviors, opinions, and conditions in real-world settings. The primary goal of saha araştırması is to gain insights that are not available through secondary data sources. By engaging with subjects in their natural context, researchers can uncover deeper meanings and patterns that help inform decisions, policies, or further studies.