Rewards programs are marketing strategies used by businesses to encourage customer loyalty. These programs often allow customers to earn points or credits for purchases, which can later be redeemed for discounts, free products, or exclusive offers. Common examples include those offered by airlines, hotels, and retail stores. Participants typically sign up for a rewards program and receive a membership card or account. As they shop or use services, they accumulate points based on their spending. Over time, these points can lead to significant savings or special perks, enhancing the overall customer experience and promoting repeat business.