A retail vendor is a business or individual that sells products directly to consumers. They can operate in various settings, such as physical stores, online platforms, or markets. Retail vendors typically purchase goods from manufacturers or wholesalers and then offer them to customers at a markup to earn a profit. These vendors can specialize in specific types of products, such as clothing, electronics, or groceries. They play a crucial role in the supply chain by making products accessible to the public. Examples of retail vendors include supermarkets, clothing stores, and e-commerce websites.