A wholesaler is a business or individual that purchases large quantities of goods directly from manufacturers or distributors and sells them in smaller quantities to retailers or other businesses. This process allows retailers to stock their shelves without having to buy directly from the manufacturer, often resulting in lower prices for both parties. Wholesalers play a crucial role in the supply chain by acting as intermediaries. They help to distribute products efficiently, ensuring that items reach stores and consumers. Common examples of wholesalers include food distributors, clothing wholesalers, and electronics suppliers.