Punters, or customers, are individuals who purchase goods or services from businesses. They play a crucial role in the economy by driving demand and influencing market trends. Understanding punters' preferences and behaviors helps companies tailor their offerings to meet customer needs. In various industries, such as retail, hospitality, and entertainment, punters can be categorized based on their buying habits and demographics. Businesses often conduct market research to gather insights about punters, enabling them to create targeted marketing strategies and improve customer satisfaction.