Psychological conflict occurs when an individual experiences opposing thoughts, feelings, or desires. This internal struggle can arise from competing motivations, such as wanting to achieve a goal while fearing the potential consequences. It often leads to stress and confusion, impacting decision-making and emotional well-being. Common examples of psychological conflict include approach-avoidance conflict, where a person is torn between the positive and negative aspects of a choice, and cognitive dissonance, which involves holding contradictory beliefs. Understanding these conflicts can help individuals navigate their emotions and make more informed decisions.