Geographic segmentation is a marketing strategy that divides a target market based on their location. This can include factors such as countries, regions, cities, or neighborhoods. By understanding the geographic characteristics of consumers, businesses can tailor their products, services, and marketing efforts to meet the specific needs and preferences of different areas. This approach allows companies to identify and focus on specific markets where their offerings may be more relevant. For example, a clothing brand might promote winter apparel in colder regions while highlighting summer wear in warmer climates. This targeted strategy can enhance customer engagement and improve sales.