Product packaging refers to the materials and design used to enclose and protect a product. It serves several purposes, including safeguarding the item during transportation, providing information to consumers, and enhancing the product's appeal on store shelves. Effective packaging can influence purchasing decisions and help establish a brand's identity. In addition to protection and marketing, product packaging also plays a role in sustainability. Many companies are now focusing on using eco-friendly materials and designs to reduce waste and environmental impact. This shift towards sustainable packaging reflects growing consumer demand for environmentally responsible products and practices.