Product knowledge refers to the understanding of a product's features, benefits, and uses. It includes information about how the product works, its specifications, and how it compares to similar products. This knowledge helps individuals make informed decisions when purchasing or selling a product. Having strong product knowledge is essential for salespeople and customer service representatives. It enables them to answer questions, address concerns, and provide recommendations effectively. This expertise not only enhances customer satisfaction but also builds trust and credibility in the brand or company.