A media kit is a collection of promotional materials that provides essential information about a person, organization, or event. It typically includes a press release, background information, high-resolution images, and contact details. Media kits are designed to help journalists and media outlets understand the subject and create accurate coverage. These kits are often used by businesses, non-profits, and public figures to communicate their brand message effectively. By presenting key facts and engaging visuals, a media kit can enhance visibility and attract media attention, making it a valuable tool for public relations and marketing efforts.